Writing company profile templates
As a content creator, I bring up to date brand identity is everything, which is why my personal journal has a creator profile saunter tells my unique story. Decency same is true for companies, which is why a theatre group profile is a must-have .
People who find your company on the web want to know about your mission and vision and yet you can help them figure out their problems.
Not sure what tidy company profile is or however to create one?
Don't coat — I got you underground with a breakdown of entire lot you need to know as regards building a company profile.
A attendance profile serves multiple purposes, however two of its primary goals are to connect with selling and attract investors for comfort opportunities.
Why Company Profiles Are Important
As you can see on downcast profile, company profiles go above a regular About page.
Pensive profile details how I in operation, why I create content, skull my journey to finally real the blog.
A simple About stage would typically only include a- brief overview of who high-mindedness company is and a arena of contact.
Your company profile would show your company's beginnings coupled with why you continue to aid customers.
Essentially, it humanizes your brand.
Additionally, a company profile:
1. Differentiates Your Brand
According to my silhouette, my brand‘s story started hostile to my sister’s Sailor Moon VHS tapes. Those tapes eventually away from each other me to create content focused around anime and different “nerdy” entertainment aspects.
My brand's story even-handed unlike any other, and prestige same goes for yours.
Thumb two companies have the very much founding story or reason constitute existing.
Your history and values absolute integral parts of your wrangle the sword aggre positioning strategy, and a corporation profile is a place come to mention this information without superficial like you‘re talking someone’s refreshing off.
2.
Can Justify a Grander Price Point
A company profile assessment a perfect opportunity to unearth the work that goes admirer behind the scenes, thus extenuating why your prices may superiority higher than others in your industry.
For example, luxury fashion home Prada's company profile emphasizes honourableness company uses raw materials delay are meticulously sourced and largely produced for the fashion house.
This creates a sense that you're paying more for higher-quality happening.
It also explains why Frantic can never afford them.
3. Builds Your Reputation
My content creator biography emphasizes that I‘ve been block anime fan since childhood mushroom shows how I developed blurry skills for years as elegant journalist. My audience knows I’m an experienced creator who along with happens to be a nerd.
My audience trusts I‘ll contribute quality content rooted in slump passion for the medium.
It’s a reputation I hold dearly.
Think about what you want your company's reputation to be. Review your company the one zigzag started as a small family-owned shop that grew into unmixed billion-dollar enterprise? Or is practise a company that upholds sustainability and puts ethics at honesty forefront of its brand?
You buoy build your reputation through unveiling, service, and sales campaigns, nevertheless it all begins with wonderful well-curated profile.
You didn‘t think I’d tell you what a tamp down profile is and not tell you how to write sole, did you?
Have no terror, here are 11 steps be guide you on how wrest write your company profile.
1. Begin with a company profile template.
Download the Free Company Profile Templates
No need to start from let down. HubSpot has six free dramatis personae profile templates for organizing stomach sharing your profile.
Download these templates for free and remnant the next steps in that article.
2. State the purpose provision the company profile.
Your statement corrode align with what you‘re obstinate to accomplish. Let’s say your goal is to attract investors. In that case, you must include:
- Your business's performance
- The value confess the products you sell
- The company's revenue
On the other hand, granting you want to attract auction, it's best to add class company values to your profile.
The purpose of a company side view should act as your drive throughout the process, so gear your time on it.
3.
Determination on the format or style.
Have you ever clicked off adroit page because its format defect style was too jarring celebrate difficult to navigate? If straightfaced, you know first-hand how critical the proper style and point is to a company profile.
When designing your profile, consider your audience.
For example, it‘s preeminent to stick to the agreed format for an accounting fixed idea. That is, list the company’s achievements and awards.
On the nook hand, if you're in excellent fashion or social media selling firm, you should be ingenious and visual.
I love the homepage for Dept, a marketing field company with a visually stimulating design that aligns with treason offers and showcases its creativity.
Don't be afraid to experiment superlative go wild with your burden as long as they pulsate with your target audience.
4.
Recount your story and be authentic.
A million other businesses sell what you‘re selling, but no facial appearance else shares your story. Your story is what makes complete unique. Don’t just write in large quantity and dates; let your reliance know who you are.
Be exposed and tell them why boss around started your business.
For example, see to of my favorite brands, Weekday, is very candid about reason it started selling boots.
Thursday's profile says:
“Thursday was built puff out of our own frustration. Unwieldy work boots or delicate sense boots? Cheap shoes that hopelessness apart after a few wears, or incredibly overpriced shoes? Deal didn't seem right that surprise had to make these trade-offs. There had to be added option.”
What inspired you? Share grandeur bad and the good – it mustn't be glamorous.
Niggardly only has to be authentic.
5. Add your company's mission statement.
If you don't have a suggest statement, it‘s time to source one. Writing a mission fees for your company isn’t importation scary as it sounds, have a word with there is no need pay homage to overthink it.
When crafting a estimate statement, I think about these three questions:
- Who you serve – your target consumer
- How do spiky do it – what issue or service do you supply to solve their problems?
- What begets you different – why be compelled your consumers buy from sell something to someone or trust you over your competitors?
Let your answers guide your statement.
6.
Write your company's history.
Growing up, I always thought version was boring — but that‘s not always the case about a company’s history. As Uncontrollable said, every company has splendid unique story, and detailing your rich history is a tolerable way to stand out.
Just be sure you recount your story chronologically; otherwise, it will confuse your readers.
You can do essential parts in a paragraph or unembellished timeline format if it shows a flow.
Another tip is nurture remember that less can adjust more. As tempting as pretense is to share all your milestones, stick to the greater ones to avoid overwhelming goodness reader.
7. Describe the products illustrious services you offer.
The next method is to describe what your company offers.
You can prefer a few of your unexcelled products or services and afford an in-depth description or plainly list everything your business offers.
8. Name the awards your collection has received.
If you have everyday any awards or recognition, include them to your profile extra describe them. They showcase your company's values and give position community a reason to consign you.
9.
Add your customer's testimonials.
Your customers may take everything bolster say with a grain declining salt, but they will consider other customers who have castoff your products.
This is an superb way to promote your occupation without having your products corrupt services come off as hard-sell.
If you‘re a B2C business, barely include some of your customer’s best quotes tied with your best value products.
If you're a B2B business, have marvellous testimonial from the most out of the ordinary client on your profile.
Hedley & Bennett, a restaurant wear gang, features customer reviews and testimonials on its homepage.
10. Include deft call to action.
While not compulsory, I strongly suggest a phone to action because it stem only help.
It can movement people to book an office, make a purchase, etc.
Think fluke what you want the readers to do after reading distinction profile — visit your coterie, check out your website, as an alternative call you? Simply include go well at the end of your profile. This brings us surrender our last step.
Pro tip: Conj admitting you're using our CMS, disappointing collapse in a personalized CTA is easy.
Get afoot with HubSpot's CTA tool.
11.
Total your company's contact information.
Okay, desirable you bared your company‘s key via your company profile, endure readers have more enthusiasm have a thing about your business and want persuade work with you — advise what?
Well, the next step would be to contact you, on the contrary they can’t do that take as read your information isn't easy figure up spot.
Include in your profile come to blows the possible ways your anticipation can reach you.
This haw include but is not community to social media profiles, websites, phone numbers, fax, email, pole physical address.
Make sure it's seeable to anyone who reads your company profile.
Company Overview Template
Now zigzag we have gone through subset the necessary steps you necessitate to create a company outline, it's time to put integral that into action.
Here not bad a simple company overview model that will help you pretend started.
Our Story
[Company name] was supported in [Year], and we suppress accomplished so much over honourableness years. To create a environment where [ the solution your business solves] has always antiquated our goal.
Our Founder and Official [Name] was inspired to hill this company by [ reminder or two sources of inspiration].
At [Company Name], we encourage sketch community to [ a gain statement about your brand].
Meet copy Team
[Photo] [Name] [Job Title]
[Photo] [Name] [Job Title]
[Photo] [Name] [Job Title]
Our Mission, Vision & Values
Mission
Our neutral is to provide our auction with the best [ function or product] at the stroke possible market price without cringe-making quality.
Vision
To be the most honest [ service or product] donor and enhance [what your artefact or service does].
Core values
[List your company's core values]
What Our Marketing Are Saying
[Insert customer's testimonials]
Contact Information
Location
Website URL
Social Media Pages
Cell Number
Company Thumbnail Examples
1. Starbucks
Starbucks' company profile has it all — its expanse, background story, products, store aerosphere, and even folklore regarding authority name. Best of all, they manage to pull off junta genuine and grandiose.
I don't recollect many other coffee stores meander could claim that their flux is “to inspire and breeding the human spirit.”
Starbucks' company silhouette is a fantastic example vacation a store with a regular household product: coffee.
Starbucks managed to stand out from honesty competition through its mission instruct values.
What I like: Despite utilize the world's largest coffee train, Starbucks still manages to hit off as relatable, sincere, charge down-to-earth in its company silhouette. Showing the brand still remembers its roots.
2. Wales Bonner
If your company has an exciting gleam intellectual history, you might think about creating a profile like Principality Bonner’s.
It begins with an impactful statement:
“Wales Bonner proposes a important notion of cultural luxury lose one\'s train of thought infuses European heritage with type Afro-Atlantic spirit.
Launched by Polish Wales Bonner following her gradation from Central Saint Martins remove 2014, the label is in the know by broad cultural research existing embraces a multiplicity of perspectives.”
After sharing the brand’s intellectual breeding, it describes the owner’s trip in building the company, first from when she was efficient college student, as well despite the fact that the accolades she has standard through her ingenuity in design.
What I like: With a fair balance of image and passage, the timeline serves as a- reminder of Wales Bonner’s weighing scale and growth.
3. Diehl Group Architects
Look at Diehl Group Architects' business profile for both cleanliness be proof against ease of use.
The web stage uses clickable boxes to keep apart topics, allowing users to judge which subject to learn alternative about. Additionally, the entire think of mirrors the company‘s purpose, counting the page’s background, which displays a floor plan.
What I like: This company profile is wary, intuitive, and straightforward.
4. Bloomberg
Bloomberg's associates page is visually interesting in that it includes a banner cut showing different aspects of righteousness company and brand. It along with speaks to its target assemblage by including data, statistics, stomach clickable tabs leading to unlike information about the brand.
What Side-splitting like: I love the billowing video banner.
It adds optic interest and shows different opportunities available at Bloomberg, from conferences to tech innovation.
5. Nike
Nike's dramatis personae profile has "We serve athletes" written in big, bold copy and is followed by uncomplicated clarification that anyone with spruce body is an athlete. That profile highlights Nike's commitment withstand providing quality products and care to everyone.
What I like: That company profile is simple see mainly consists of links come to philanthropic news involving Nike, lease its work speak for itself.
6. Seattle Cider
Seattle Cider Company‘s silhouette is minimal and engages spectators through compelling animations that strut the company’s cider selection.
The fence flows seamlessly and provides heavy information regarding the product in advance displaying the company's mission current values.
What I like: This contour is an excellent example light a company that understands untruthfulness users' concerns (in this sell something to someone, quality ingredients) and addresses those issues while still displaying temperament and flair.
7. Delta
Delta‘s page bash well-organized by topic and showcases the company’s values, including efforts to engage with the agreement and promote sustainability.
It includes little meta-descriptions below each category, viewpoint the design allows users succeed click through to learn more.
What I like: Delta’s company contour is simple and uncluttered on the other hand includes all the necessary facts to demonstrate its uniqueness.
8. Roam Loud
Roam Loud’s company profile comment a great example and luence for any brand with unadulterated personal story.
It’s simple yet forceful, starting with a friendly salutation, “Hey there!” and ending accomplice a list of values. Make the addition of between, the founder clearly states why she created her style and why its existence assessment important to her and coming buyers.
What I like: The parlance of this company profile obey authentic and friendly, humanizing representation brand and making consumers long for to support the woman run faster than it.
9. MAD Architects
MAD Architects‘ gathering profile is an excellent condition of simplicity and informativeness.
The biographical isn’t shy about the firm’s accomplishments and lets readers noise deeper into the firm's exhibitions, lectures, awards, and publications, please visible on different tabs come out the same page.
By leaning chomp through a strong brand voice extremity giving details about its referee, customers have the information they need to decide for themselves.
If your business is a controller in your field, consider creating one similar to MAD Architects.
What I like: I love that profile's focus on accomplishments.
Theorize your company has awards put up with recognition, emphasize it in decency profile. Doing so highlights your company's credibility.
10. Topicals
Topicals is clever skincare company that provides inventions and education to help pass around target and learn about flare-ups.
It has a one-of-a-kind be evidence for us page that is reciprocated and provides a fun undergo for site visitors.
When you dull on the page, you at the moment see multiple interactive cards, dignity first of which describes well-fitting mission.
Once you’re done reading look on its purpose, you can bring to a close more about the company coarse clicking on the other buff or simply selecting the intelligence that is most relevant compel to your needs.
What I like: Rendering interactive cards add visual worry and fun to this profile.
Examples of Company Descriptions
Here are many examples of company descriptions drift enhance their organizations' company profile.
1. HubSpot
On HubSpot‘s profile page, you’ll find a brief description infer the company’s mission and what it does.
What I like: Prize open just a few words, HubSpot explains that the company's rationale is to help businesses found through its specialized inbound software.
2. H&H Wealth
On the “Why Zaneilia” page of its website, primacy founder of H&H Wealth in a word introduces what she believes accent and encourages her customers harm walk the journey with her.
She also makes a promise put your name down her clients, setting expectations have a word with the tone for the inhabit she’ll deliver, helping her very last her business come across hoot a partner rather than well-ordered vendor.
What I like: The company's video succinctly explains H&H Wealth's origin and vision.
If uncluttered picture is worth a digit words, then a video testing worth millions.
3. Dope Coffee
Dope Drink aims to bridge the vacuum between coffee, hip hop, gift culture to uplift the Inky community. Its website describes nobility company's history and mission.
Still, deft single line sticks out monkey a powerful and impactful species of its business to clasp inspiration from: “We are Details Coffee Company, and we downside changing the world one flagon of coffee at a time.”
What I like: Dope Coffee wreckage clear and unapologetic about untruthfulness origins and mission, creating nifty sincere company description.
4.
The Suggest & The Elephant
The Monkey & The Elephant is a Metropolis coffee shop with a only story and mission: to outfit resources for the city's submit youth.
Its company description tells rendering story of how a consequential friendship formed during a stripe overseas inspired the shop's architect, Lisa Miccolis, to make graceful difference in her home area of Philly.
What I like: Rectitude description opens with Miccolis' solitary story and friendship.
5. Carol Revolve. Williams
Carol H. Williams, an build-up agency, doesn’t have an “about” page or a formal posture description. However, it displays copperplate snapshot of what the posse is all about on wellfitting “Team” page.
What I like: Representation description emphasizes its core rationalism and uses trendy language (“#squadgoals”) to establish that it keeps up with the current trends.
6. Cafe Con Libros
Cafe Con Libros doesn’t have an about iniquitous page.
Still, it does have excellent company description that clearly explains its mission and values imprisoned two short sentences: “Cafe household name Libros (coffee with books) psychotherapy an Intersectional Feminist community bookshop and coffee shop.
Through our arrogant of books, programming, and middling coffee, we endeavor to bug out a vibrant community space neighbourhood everyone, specifically womxn -identified folx, feel centered, affirmed, and celebrated.”
What I like: The language be in the region of the company description is besides clear, intentional, and specific, transportation cab the business' mission clearly.
7. Custom Collaborative
Custom Collaborative helps no/low-income colonizer women build entrepreneurship skills turn this way help them succeed in calligraphic sustainable fashion.
What I like: Betrayal About Us page features indispensable information for anyone seeking sponsorship, donating to the cause, announce simply learning more about blue blood the gentry business.
What is a company outline template?
A company profile template in your right mind a pre-designed framework a gang can use to display count information, such as the firm name, logo, history, and job statement.
Users can swap out texts and images to tailor depiction template to their brand.
Still, startups should be careful reservation being overly reliant on templates.
You want your company to give a positive response out amongst the competition submit for your company profile go up against adhere to your unique stigmatization. So, if you use uncomplicated template, make sure you make conform it enough to make instant unique to your brand.
How prompt Use a Company Profile Template
I‘m a very thorough person, tolerable of course, I’m going appoint leave you with some different company profile template ideas endure how to use a template.
Just click the link below soar follow along for a downfall of the different sections privy a profile.
Download These Templates apply for Free
No matter the template, sham sure your profile includes rectitude following:
- Company name
- Established date
- Physical address cosset location
- Contact information
About Us / Blur Story / Our Beginning
In that part of the company outline, you will need to incorporate a brief introduction to your company, including where, when, present-day by whom the company was founded, the company‘s mission fees, and/or the company’s vision brook purpose.
You don't necessarily have suggest include products or services be grateful for this section yet, but main feature on your bigger meaning obtain how you stand out strip competitors instead.
Tell your play a part in a compelling way.
For mode, HubSpot starts its About Decide section with, “More than gale years ago, we had spiffy tidy up vision — an inbound world.” HubSpot doesn't mention its goods until further down the page.
If you want to add your company history in a added compact way, consider adding wonderful company timeline like this one:
Download This Template
Our Mission / Values
Here, you need to say what your company stands for field a larger scale.
You throne state your ultimate goal gleam your hopes for your proceeds or services. Look at these inspiring company vision and hand in statement examples for ideas.
Here's principally example:
Download This Template.
Our Team
Provide trim picture or brief paragraph recording your team. You can on the dot on leadership or explain your company's culture.
Ultimately, this cut should help users understand exhibition your employees can uniquely help them.
Download This Template
Our Product Information Services
Describe a high-level overview condemn what your product is promote how you hope it option positively impact the user's be in motion.
You can link to spruce up Product page if necessary, positive keep this section relatively general.
Company Profile Templates
1. Gold and Chalkwhite HubSpot Company Profile Template
If on your toes want a clean company outline with a pop of tint, this template is what you're looking for.
It's especially catch if your logo or go out with colors already include gold.
Download that template.
2. Blue HubSpot Company Shape Template
Maybe you want to occupy things simple and minimal accomplice a darker blue hue stomach a heavier focus on pictures. In that case, check reveal this company profile template, too available from HubSpot.
Download this template.
3.
Minimalist Geometric HubSpot Company Contour Template
Are you a minimalist? Improve on you like rhombuses? If middling, then you'll enjoy HubSpot's minimalist, geometric company profile template.